Joel Yaffe
Co-Founder
Gen-X tech pioneer from Montreal.
Known for launching Montreal's first startup incubator in 1999. Ideas2Market incubated and launched several notable ventures, including mConcierge and GuestDriven, I Can Go Without, PotCoin, and the award-winning Apple Authorized Service Provider iTechnique. Today he is shaping a future with Arcana Concept — blending business strategy, intuitive design, and a commitment to tech-for-good.
Track Record
Ideas2Market
Montreal's first startup incubator. The launchpad for everything that followed.
iTechnique
Founded and operated the award-winning Apple Authorized Service Provider — Montreal in 2005, Toronto in 2009, best-in-class awards every year.
mConcierge → GuestDriven
A mobile guest-engagement platform for hotels, named a Top 20 Company by the Canadian Innovation Exchange, with implementations in over 160 cities worldwide.
PotCoin
Co-founded the 32nd cryptocurrency in the world — a secure, legal banking alternative for an industry the banks would not serve.
A multidisciplinary venture lab, and a tech-for-good initiative fighting homelessness through QR donations, blockchain transparency and AI-driven insight.
Expertise